FLW Fantasy Fishing changed the era of fantasy sports when it was launched in 2008 by awarding the largest prizes in fantasy sports history. FLW Fantasy Fishing continues to captivate players throughout the world by offering some of the richest prizes in fantasy sports. FLW Fantasy Fishing is free to play. The 2011 Fantasy Fishing season consists of 10 tournaments surrounding the Walmart FLW Tour. Each tournament awards guaranteed prizes, including a $15,000 first-place cash prize. Participants also compete for an overall accumulative grand prize of $100,000 that is awarded at the end of the season.