Tips & Techniques Industry News

FLIPPIN, Ark. - Ranger Boats, in a joint effort with BRP's Evinrude outboard engines, announces the launch of the completely redesigned, a website built to showcase the very best of the "dream rig" concept.


Day’s Boat Sales has announced a contest via Facebook where the winner will receive an expense-paid trip to Lake Okeechobee to fish with FLW Tour pro Ish Monroe from Feb. 10-12, 2014. To register, simply Like and Share the Day’s Boat Sales & Service Facebook page, which can be found here, and you will be entered into the drawing held on January 15, 2014.


FOND DU LAC, Wis. - With a 16 percent gain in holeshot performance, Mercury Propellers set a new standard in aluminum propellers by expanding its Spitfire line to include a Spitfire propeller designed to fit larger engines rated at 135 horsepower and above.


PIERRE, S.D. - A 7-pound smallmouth bass caught by Derek Valnes of Brandon, S.D., in Horseshoe Lake on Oct. 26 is the new state record for that species of fish.


SENECA, S.C. – Castrol pro angler David Dudley, the all-time leading money winner in FLW history and three-time Angler of the Year, will be on hand to sign autographs and answer consumer questions Saturday, Nov. 16 at the grand opening of the Castrol Premium Lube Express located at 830 By Pass 123 in Seneca, S.C.


New trolling-motor transducer delivers surround-scanning images to help pinpoint key fishing areas
TULSA, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the new SpotlightScanTM Sonar trolling-motor transducer. Introducing a new level of angler-controlled, surround-scanning underwater views, the new sonar solution provides picture-like images of key fishing areas on compatible HDS Gen2* or HDS Gen2 Touch* fishfinder/chartplotter displays. Similar to the way a scanning spotlight reveals objects in the dark, SpotlightScan Sonar clearly pinpoints structure and fish targets ahead and around your boat without disturbing key areas before you fish them.


Typhoon® polarized sunglasses is proud to announce a new discount program designed specifically for professional fishing guides. Typhoon has become a very popular fishing sunglass brand within the fishing community through sponsorship of FLW® and other pro anglers for the past few years. Typhoon has created this program to allow for all pro fishing guides to receive a major discount on Typhoon sunglasses and accessories. All professional fishing guides should apply for a Typhoon Pro Fishing Guide Discount at


TULSA, Okla. - MotorGuide's popular and compact BULLDOG trolling motor now provides a bigger underwater punch with 54 pounds of thrust. Upgraded from its original 40 pounds of thrust, the BULLDOG packs MotorGuide's legendary reliability, along with plenty of power, into a minimal amount of space.


Plano, Ill. – Heartening to know some new product ideas are still born on the water. Sure, modern design programs convert concepts into digital drawings and prototypes are passed around boardroom tables. But it’s finding solutions to real world fishing challenges that plant the seeds of true innovation


MINNETONKA, Minn. - Leveraging insights gleaned in the lab and rigorously tested on both hard and soft water, the angling aces at Trigger X® have cracked the code for hooking trophy fish year-round with seven versatile new soft baits.


TULSA, Okla. - Iron Cross Automotive, makers of state of the art aftermarket truck components accessories, has sponsored pro angler Fred Roumbanis for his 2014 season.


PADUCAH, Ky. – Fishing industry veteran Troy Hollowell recently announced that he will compete on the Walmart FLW Tour as a pro in 2014.


YONKERS, N.Y. -- In a heavy-metal duel between two top pickup trucks, the Chevrolet Silverado 1500's "Excellent" road-test score makes it Consumer Reports' top-rated truck. But testers point out that the second-place Ram 1500 may be a better daily driver.


Bass-fishing fans can correspond directly with Castrol team pro and three-time FLW Tour AOY winner Oct. 17
On Thursday, Oct. 17 at 10 a.m. Central Time, fans will be able to interact directly with FLW Tour pro David Dudley of Lynchburg, Va., during a live TweetChat.


October 14, 2013 – Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings. Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems. Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats. Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.


FLW Tour pro James Watson will be the keynote speaker at the 5th annual Fishing For Freedom banquet at the Warsaw Community Center in Warsaw, Mo. The Fishing For Freedom tournament will be held on Sunday, October 13 on Truman Lake.


Mercury Marine received 2013 Marine Industry Customer Satisfaction Index Awards in the outboard, sterndrive and inboard categories from the National Marine Manufacturers Association. Mercury Marine is the only engine manufacturer to win awards in multiple categories.


Former Pure Fishing marketing manager to head up business development team for federation
The Bass Federation’s President and Chief Executive Officer, Robert Cartlidge, announced today the hiring of industry veteran, Tammy Cox, formerly of Pure Fishing. Cox’s most recent experience was the longtime grassroots marketing manager for the Berkley product lines, among others.


SPRINGFIELD, Mo. - Lew's® has officially launched its American Hero® Speed Stick® rod series out of genuine respect for America's military veterans and with a sincere promise to never forget them.


Castrol pro Darrel Robertson will be at the Old Rip Festival and Parade on Oct. 5 from 11 a.m. to 2 p.m. in Eastland, Texas. The event includes a variety of vendors, great food, arts & crafts, games, and entertainment.


PELL CITY, Ala. - Vicious Fishing has added Todd Hollowell to the list of Vicious pros endorsing their fishing line products in 2014. He will be using all of the Vicious products including fluoro, mono and braid - as well as helping the team develop new products in the future.


Plano, Ill. – Fact: The shortest distance between two points is a straight line. Fact: Straight fishing line is more manageable and reveals strikes much better than a coiled tether. Fact: Frabill is progressive, almost prophetic in their forward-thinking tip-up program. Fact: Frabill has notched yet another victory for equipment evolution with the new Straight Line Tip-Up.


ULM wins $2,000 and other prizes in winner-take-all challenge between FLW and BoatUS collegiate qualifiers
FLIPPIN, Ark. – Paul Clark and Brett Preuett, collegiate anglers from the University of Louisiana-Monroe, won the Ranger Cup University Fish-Off in impressive fashion over anglers from Tennessee Tech. The tournament, which occurred September 22 on a private Oklahoma lake owned by Ranger Pro and professional bass fishing legend Jimmy Houston, pitted the two highest-qualifying teams from the FLW College Fishing Championship and the BoatUS Collegiate Bass Fishing National Championship in a winner-take-all, made-for-TV event.


STURTEVANT, Wis., - BRP recently announced the "Reason to Extend the Season Fall Savings Event" for its Evinrude outboard engine brand.


For the third year in a row Kellogg’s Pop-Tarts pro Greg Bohannan will be hosting a charity tournament on Beaver Lake. Over the past two years, Bohannan along with marquee sponsor Everett Chevrolet, have raised over $22,000 to benefit the Fellowship of Christian Athletes with an average of 300 entries each year. This year, however, Bohannan thought it would be nice to share the wealth and all the funds will be donated to the EOA Children’s House of Northwest Arkansas.