Tips & Techniques Industry News

Plano, Ill. – Heartening to know some new product ideas are still born on the water. Sure, modern design programs convert concepts into digital drawings and prototypes are passed around boardroom tables. But it’s finding solutions to real world fishing challenges that plant the seeds of true innovation


MINNETONKA, Minn. - Leveraging insights gleaned in the lab and rigorously tested on both hard and soft water, the angling aces at Trigger X® have cracked the code for hooking trophy fish year-round with seven versatile new soft baits.


TULSA, Okla. - Iron Cross Automotive, makers of state of the art aftermarket truck components accessories, has sponsored pro angler Fred Roumbanis for his 2014 season.


PADUCAH, Ky. – Fishing industry veteran Troy Hollowell recently announced that he will compete on the Walmart FLW Tour as a pro in 2014.


YONKERS, N.Y. -- In a heavy-metal duel between two top pickup trucks, the Chevrolet Silverado 1500's "Excellent" road-test score makes it Consumer Reports' top-rated truck. But testers point out that the second-place Ram 1500 may be a better daily driver.


Bass-fishing fans can correspond directly with Castrol team pro and three-time FLW Tour AOY winner Oct. 17
On Thursday, Oct. 17 at 10 a.m. Central Time, fans will be able to interact directly with FLW Tour pro David Dudley of Lynchburg, Va., during a live TweetChat.


October 14, 2013 – Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings. Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems. Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats. Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.


FLW Tour pro James Watson will be the keynote speaker at the 5th annual Fishing For Freedom banquet at the Warsaw Community Center in Warsaw, Mo. The Fishing For Freedom tournament will be held on Sunday, October 13 on Truman Lake.


Mercury Marine received 2013 Marine Industry Customer Satisfaction Index Awards in the outboard, sterndrive and inboard categories from the National Marine Manufacturers Association. Mercury Marine is the only engine manufacturer to win awards in multiple categories.


Former Pure Fishing marketing manager to head up business development team for federation
The Bass Federation’s President and Chief Executive Officer, Robert Cartlidge, announced today the hiring of industry veteran, Tammy Cox, formerly of Pure Fishing. Cox’s most recent experience was the longtime grassroots marketing manager for the Berkley product lines, among others.


SPRINGFIELD, Mo. - Lew's® has officially launched its American Hero® Speed Stick® rod series out of genuine respect for America's military veterans and with a sincere promise to never forget them.


Castrol pro Darrel Robertson will be at the Old Rip Festival and Parade on Oct. 5 from 11 a.m. to 2 p.m. in Eastland, Texas. The event includes a variety of vendors, great food, arts & crafts, games, and entertainment.


PELL CITY, Ala. - Vicious Fishing has added Todd Hollowell to the list of Vicious pros endorsing their fishing line products in 2014. He will be using all of the Vicious products including fluoro, mono and braid - as well as helping the team develop new products in the future.


Plano, Ill. – Fact: The shortest distance between two points is a straight line. Fact: Straight fishing line is more manageable and reveals strikes much better than a coiled tether. Fact: Frabill is progressive, almost prophetic in their forward-thinking tip-up program. Fact: Frabill has notched yet another victory for equipment evolution with the new Straight Line Tip-Up.


ULM wins $2,000 and other prizes in winner-take-all challenge between FLW and BoatUS collegiate qualifiers
FLIPPIN, Ark. – Paul Clark and Brett Preuett, collegiate anglers from the University of Louisiana-Monroe, won the Ranger Cup University Fish-Off in impressive fashion over anglers from Tennessee Tech. The tournament, which occurred September 22 on a private Oklahoma lake owned by Ranger Pro and professional bass fishing legend Jimmy Houston, pitted the two highest-qualifying teams from the FLW College Fishing Championship and the BoatUS Collegiate Bass Fishing National Championship in a winner-take-all, made-for-TV event.


STURTEVANT, Wis., - BRP recently announced the "Reason to Extend the Season Fall Savings Event" for its Evinrude outboard engine brand.


For the third year in a row Kellogg’s Pop-Tarts pro Greg Bohannan will be hosting a charity tournament on Beaver Lake. Over the past two years, Bohannan along with marquee sponsor Everett Chevrolet, have raised over $22,000 to benefit the Fellowship of Christian Athletes with an average of 300 entries each year. This year, however, Bohannan thought it would be nice to share the wealth and all the funds will be donated to the EOA Children’s House of Northwest Arkansas.


FOND DU LAC, Wis. - Addressing the related topics of increasing fuel costs and environmental stewardship, Mercury Marine is pleased to introduce the new Enertia ECO propeller today.


Aberdeen, Miss. – Castrol Pro Angler David Dudley, the career leader in FLW tour earnings and three time FLW Angler of the Year, will be on hand to sign autographs and answer consumer questions Saturday September 28th at Northside Quick Lube located at 401 Mississippi 145, Aberdeen, Miss. 39730.


MINNETONKA, Minn. - With menacing eyes and a bully-like demeanor, the new line of ARASHI (a-ra-shee) lures is Storm® pro angler Brandon Palaniuk approved and stays true to its roots, delivering a fully cranked storm of actions that will have Bass barreling in for the kill, and anglers hanging on for the thrill.


FOND DU LAC, Wis. - Mercury Marine has launched a new consumer promotion featuring outboards 30 horsepower and higher, as well as Mercury's popular 9.9 and 15 horsepower ProKicker trolling motors. Running from September 1 through November 30, the Repower Sellathon Sales Event offers consumers up to $1,500 in rebates.


T-H Marine is pleased to announce FLW pro James Watson has been added to their 2014 pro staff. Watson has fished the last four years on the FLW Tour and finished 23rd in the 2013 Angler of the Year standings, qualifying him for the Forrest Wood Cup on the Red River that was held back in August.


BRAZIL, Ind. - Solar Bat announced this week that FLW Tour Pro Todd Hollowell has joined their pro staff, which boasts some of the best known names in professional bass fishing, including 6 Bassmaster Classic Champions and 6 Angler of the Year Champions as a testament to their quality and performance.


Colton Lambert, 12, caught a Maryland record largemouth bass while fishing at a farm pond in his hometown of Huntingtown on July 31. The fish was 11 pounds, 6 ounces, 26 inches long and 18 inches around.


Plano, Ill.– Problem: Twisted line from conventional spinning gear produces an unnatural whirl to lures. Solution: Frabill’s revolutionary Straight Line 101 eliminated the spin.