Industry News

Bohannan adds Ardent

Pro Greg Bohannan says the warm weather brings all the bass to the bank and takes away his local advantage. (Photo by Brett Carlson)

Veteran Walmart FLW Tour pro Greg Bohannan recently announced he has signed Ardent as his reel sponsor. The Rogers, Ark., pro is a three-time Forrest Wood Cup qualifier. In addition to fishing the FLW Tour in 2014, Bohannan will also compete in the Central Division of the Rayovac FLW Series. An Ozarks region expert, Bohannan also guides on Beaver Lake.

“I’m extremely excited to be throwing Ardent Reels in 2014,” said Bohannan. “The new Apex is just an incredible reel. It is extremely lightweight at 5.9 ounces, it has 12 ball bearings, it’s smooth and it comes with the industry best three-year warranty. With a great retail price, these are going to be big sellers!”

Bohannan’s title sponsor for the 2014 tournament season is Kellogg’s Pop-Tarts.