Industry News

The Original ChatterBait® still dominating nearly a decade later

Snickers pro Chris Baumgardner of Gastonia, N.C, with his go to bait for 2007: a Chatterbait. (Photo by Rob Newell)

LADSON, SC — If you survey the top finishers of virtually any professional bass fishing tournament across the country about their go-to lures of choice, chances are The Original ChatterBait® brand bladed swim jig will receive substantial praise. The ChatterBait has become a mainstay among serious tournament anglers and now can be found in most top pros’ tackle boxes—and in virtually every tackle shop—from coast to coast.

The ChatterBait burst onto the bass fishing scene in 2006 following several tournament successes and became a highly-sought-after bass lure virtually overnight. With its patented design and unique, hex-shaped ChatterBlade®, the sound, vibration, and action of The Original ChatterBait is unmatched. The end result is a versatile lure that offers the eratic action of crankbait, large profile of a jig, and irresistable flash of a spinnerbait.

Unlike many hot lures that surge in popularity following a tournament victory but quickly fade from prominence, the ChatterBait bladed jig has undoubtedly become a staple for tournament anglers. For instance, in 2013 alone, the ChatterBait played a central role in securing more than a dozen wins or top-10 finishes on the country’s premiere professional bass circuits and accounted for hundreds of thousands of dollars in tournament winnings. Top Walmart FLW Tour and B.A.S.S. Elite anglers including Randall Tharp, Bryan Thrift, John Murray, Casey Martin, and Stephen Browning all mentioned the ChatterBait as part of their patterns following successful finishes at a variety of venues.

For FLW Tour pro Casey Martin, the ChatterBait brand bladed jig played a central role in both his sixth-place finish at Florida’s Lake Okeechobee in February and his later tournament victory at Tennessee’s Lake Chickamauga in June.

“There is not a tournament that I fish all year from Okeechobee to Champlain that I don’t have a ChatterBait tied on,” remarks Martin. “It’s quite possibly the most versatile lure available to Tour anglers, due mainly to its ability to be fished shallow or deep, and around any cover like wood, grass and docks.”

Even nearly a decade after being introduced, the popularity of the ChatterBait is actually still increasing among recreational anglers. “While a lot of anglers view The Original ChatterBait as a bait that peaked several years ago, we’ve actually seen its sales increase over each of the last four years,” states Z-Man General Manager, Daniel Nussbaum. “I’m still surprised at the number of anglers we encounter that haven’t used the ChatterBait, but once they try it, it almost always becomes an instant favorite because it flat-out catches fish. On a recent outdoor writers’ event and fishing trip in Louisiana, virtually all of the 50 or so folks in attendance were throwing the ChatterBait by the last day!”

About Z-Man Fishing Products

A bold, dynamic, Charleston, SC-based company, Z-Man Fishing Products has prided itself in bringing technology to anglers for over 25 years.

Z-Man has long been one of the industry’s largest suppliers of silicone skirt material. But, even though the company’s Original ChatterBait® was creating stir on the major bass circuits, only a handful of pros associated Z-Man with this tournament-winning lure.

Today, however, all that is changing. Every day, Z-Man’s amazing 10X Tough ElaZtech® soft plastics are gaining momentum among the world’s premier fresh- and saltwater baits, helping make them the fastest-growing lure brand in America.

About ElaZtech

Z-Man’s proprietary ElaZtech material is remarkably soft, pliable, and 10X tougher than traditional soft plastics. ElaZtech resists nicks, cuts, and tears better than other soft baits and boasts one of the highest fish-per-bait ratings in the industry, resulting in anglers not having to waste time searching for a new bait when the fish are biting. This unique material is also naturally buoyant and floats up off the bottom, creating a more visible, lifelike, and attractive target to game fish. Unlike most other soft plastic baits, ElaZtech contains no PVC, plastisol or phthalates, and is non-toxic.