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Industry News

Scatter Rap Challenge under way

Rapala Scatter Rap Crank.
17.Jun.2013

MINNETONKA, Minn. - The highly anticipated Scatter Rap Challenge is under way, with hoards of fans tuning in online as six Minnesota pro anglers for the next five days take on an epic angling challenge - fish Lake of the Woods from Kenora, Ontario, south to Baudette, Minn. covering more than 100 miles of water using nothing but Rapala's groundbreaking new lure, the Scatter Rap.

Everyone can watch the action unfold as these six anglers aim to put the revolutionary new Scatter Rap series to the ultimate challenge and to see what they can do with this exciting new bait.

"After fishing 100 miles on Lake of the Woods in five days, we'll learn all the ways to catch 'em on Scatter Raps," says Rapala Pro and "In-Depth Outdoors" TV host James Holst, who is captaining a boat in the Scatter Rap Challenge. "We'll have to be versatile and willing to change tactics as structure and conditions dictate. We're tackling nearly one million acres of water putting this new lure series to the ultimate test, while everyone watches."

The patent-pending Scatter Rap baits come in four classic Rapala balsa body shapes - Crank, Minnow, Shad and CountDown - in 14 classic and new color patterns. Each features an innovative, curved "Scatter Lip," which creates the most evasive, erratic and aggressive sweeping action ever seen.

According to Rapala pro angler Mark Fisher, who will also captain a boat in the Scatter Rap Challenge, the best part is the experience and knowledge they'll share online throughout each day of the challenge. "We will be sharing video reports online from the lake three times a day - morning, noon and night - taking everyone along on the journey, sharing every hookset, every big fish landed and every hot-spot uncovered along the way."

In addition, reports will include sharing how and where the six anglers are catching fish - down to the GPS coordinates - so people can use the information they're sharing to catch more fish on their next trip to Lake of the Woods. Online coverage of the Scatter Rap Challenge will also showcase fishing-tip videos featuring some of the biggest names in the industry, including Al, James and Ron Lindner, Tony Roach, Tom Neustrom, Mark Fisher, James Holst and several other Rapala and In-Depth Outdoors pro staffers.

Ideal for multi-species anglers, Scatter Raps can be cast and trolled, making them perfect for a variety of fishing applications.

Sign up at www.cabelas.com/scatterrap to follow all of the daily action online starting today, June 17 to 21, and to become eligible to win daily prizes from Scatter Rap Challenge sponsor Rapala. Fans can also follow the action on Facebook at www.facebook.com/scatterrapchallenge.

For more information on Rapala, please visit www.rapala.com or www.facebook.com/RapalaUSA.



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