Industry News

Rapala extends sponsorship with Wheeler

Jacob Wheeler having fun on the Big O with a Rapala X-Rap Prop. (Photo by Rob Newell)

MINNETONKA, Minn. - After becoming the youngest angler to win the Forrest Wood Cup in 2012, it's safe to say Jacob Wheeler will be an on-the-water force throughout the New Year. Rapala, the world's favorite fishing lure, agrees.

In 2012, Rapala and Storm lures, along with Trigger X soft baits sponsored the rising star and have extended the relationship for 2013, in addition to bolstering the sponsorship by adding elite brands VMC hooks and Sufix fishing line.

"Rapala and Trigger X, specifically the new Rapala X-Rap Prop and Trigger X Flippin' Tube, were key factors in winning the Forrest Wood Cup," says Wheeler. "I'm thrilled to continue my sponsorship with these brands and to be involved with VMC and Sufix - two brands that should be a staple in any anglers tackle arsenal."

Throughout his career, Wheeler has won a variety of the industry's top tournaments, including becoming the youngest angler in FLW Outdoor history to win the BFL All-American.

"Not only is Jacob an amazing angler, but a respected promoter to boot, and we are excited to have him representing our brands," remarked Dan Quinn, field promotions coordinator for Rapala USA. "Jacob will have a strong influence on our brands."

Meticulously fine-tuned for the ultimate performance, Trigger X soft baits portray a mesmerizing action through the water. Sufix, in partnership with Gore, the makers of GORE performance Fibers, created a breakthrough in fishing line technology with its Sufix 832 lines.

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry.

The Rapala brand's functionality and high quality are known by anglers around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.