Richmond, Calif. - In an effort to further promote brand recognition and take advantage of the exposure possibilities of working with one of the premier anglers in the sport, River2Sea has agreed to become the title sponsor of Ish Monroe for the 2012 Walmart FLW Tour.
Monroe, who is one of the busiest anglers in the sport, decided to pursue both tours when the opportunity became available after FLW released a schedule void of conflicts. While Monroe is branded with his familiar light blue wrap for the Bassmaster Elite Series, he had the option of a different package for the additional tour level events, and River2Sea decided to take advantage of his availability.
"I'm really happy to be doing more to help further expose the River2Sea brand to the industry," Monroe said. "They are a great partner, they produce great baits, as we have proven with my Biggie series crankbaits and Bling spinnerbaits, and the expanded FLW Tour coverage allows me to further show the brand to anglers across the country."
River2Sea CEO K.K. Chan also liked the chance to promote. "Ish has been, and continues to be, a great asset to River2Sea in his tireless work and skill as an angler and promoter," said Chan. "But, more importantly, he has become a true partner of this brand and using him to further push River2Sea in the marketplace was an easy decision."
Monroe will feature the black, red and white branding on his 2013 FLW Tour schedule. The branding will include the wrap on his 2013 FLW Tour Ranger / Yamaha package, his FLW Tour jersey and his cap that will be worn on all competition days.